In 1987, I, agronomist Mário Calheiros de Lima, learned that Salgema Chemical Industries needed to start environmental recovery work, which they were already talking about at the time in their desire to become a Green Belt, a forest reserve around of the factory’s industrial complex. From then on, I started working with them.
And right in the first years of developing this work, on an opportunity during a course in Paraná, on the recovery of degraded areas, I met a lady biologist who praised the work that was being developed and asked if I already kept bees in that place, I said no. , who didn’t know anything in depth about them.
Therefore, of the 33 years that Cinturão Verde has existed, previously managing the company as Salgema and currently Braskem, it has been at least 31 years since I got to know bees at the invitation of this lady. She guided me on the difficulties of environmental recovery in the restinga area, beachfront, rose quartz sand, in soil very poor in nutrients, and highlighted:
“You’re going to have a lot of work, my son! If you are interested in bees, these insects are essential for your work! Because they are nature’s great pollinators! I know that the wind, rain, birds, and some rodents pollinate, but not with the efficiency and effectiveness of these insects! Bees all over the world are used to pollinate plants, your work will only reproduce if the plants grow and generate seeds and then the trees multiply, but first there has to be pollination”
I returned to our base in Maceió, informed the company’s directors about the importance of this matter, especially because that lady had given me a very important signal and I couldn’t let it go unnoticed!
I started studying and reading about bees and found out that there was a friend of mine who already kept them. I contacted him and he warned that it was not a common activity and that there were some difficulties in learning to work with them, but he was willing to help me. We established a partnership, where he brought approximately 5 hives and I said that every time he went to the apiary, I wanted to go along to learn. I signed with him that everything produced from honey would be his, what I really wanted was knowledge. At that time, in the Green Belt there were approximately 50 coconut trees and only a few species of plants approximately 1 meter tall.
After about 4 months of installing these hives, they were full of combs full of honey! I was delighted with the high productivity in such a short period of time, especially in an area that is still recovering. I asked my friend for some honey, not for me, but just to give it to a great partner of mine, Engineer Mário Machado, who was the general manager of the environment area at the former Salgema. Still in an amateur way, we cut the honeycombs, strained them through a cloth and I took a clean glass Nescafé jar, full of honey. Aaah, it was a party! Everyone in the company and in the neighboring rooms were enchanted and delighted with that beauty! The honey had caught everyone’s attention, especially my friend Mário Machado.
In parallel with the planting and environmental recovery, I started to research more and more about this universe of bees. With the approval and full support of Mário Machado to participate in training on bees, I began to specialize in the subject and ended up having the opportunity to learn about and take several training courses at the Tropical Beekeeping Center, in Pindamonhangaba, in the interior of São Paulo. I spent more than 10 years attending this center. Every year I went at least once a year, spent around 20 days there, studying. Sometimes every 6 months, I attended every course.
After that, I started participating in all kinds of bee-related events. I had the opportunity with my wife to travel and see much of the world because of these little insects!
We started participating in international beekeeping congresses, known as “Apimondia”. We went to Belgium in ’97, in ’99 to Canada, in 2003 to Slovenia.
In the meantime of the world congresses, we had the opportunity to participate in several national congresses too, in several states in Brazil, now in particular, with our dear daughters. With things moving forward, in 2009 we got organized and went to another Apimondia, in Montpellier, southern France and for the first time, the entire family participated in a world beekeeping congress and another dream came true! We don’t stop anymore! We have continued to participate effectively in various events related to beekeeping to this day.
We were so enchanted by these little insects and the lessons they gave us. I realized that beekeeping was an activity that easily multiplies knowledge, with animals that are easy to manage, at a relatively low cost and that could help many needy people by replicating this knowledge. Beekeeping is like riding a bicycle, everyone who is truly interested has the ability to learn!
As I had a somewhat difficult childhood life, I saw the need from the beginning of my professional career to be able to do something to contribute to the lives of needy people.
On one occasion, I met some “street kids” and asked them if they were interested in taking a free beekeeping course. They immediately became interested, I managed to get in touch with the Department of Children and Adolescents and we soon closed the first class! I asked for support from Salgema and they immediately paid for beekeeping clothes and invested in some hives to create an apiary school. They spent time once a week doing practical classes on beekeeping.
At Salgema’s own headquarters, in Cinturão Verde and they were even entitled to meals there! Now these boys had dignity and hope for a better future. The thing grew to such a large proportion and as time went by, there was a need for these students to have their own apiary, so the idea came to us to work together with the city hall staff and we managed to build another apiary in the municipal park! Salgema, as from the beginning, invested in the hives and everything else that was necessary for that dream to come true! The dream grew and took on such proportions that it caught the attention of local TV! They wrote an incredible article and it was from there that this project took off.
With people getting to know my work more and more, in 1995, in the name of Mr. Marinho, I was invited to be a beekeeping consultant and instructor at Sebrae Alagoas. I was very happy with the new opportunity to be able to pass on this knowledge to so many people! I started this activity to help with environmental recovery and I was there with the purpose of recovering people too! Then I didn’t stop. I taught over 200 beekeeping courses! In the 4 corners of my beloved state!
After a while, my students, with their production already in place, began to sell to their community cycles and were very happy with the results that beekeeping was providing. But even so, they were left with surplus production! And now? If I had already shown them that the activity was wonderful and profitable? How could I help them with the flow of this production? So I decided to buy it! LOL. But neither I nor my wife had any business training to know how to sell products… so as we already had a partnership with Sebrae, we took business training there and started to open our horizons to entrepreneurship! The idea initially wasn’t even to be a businessman! But we ended up in an unpretentious way, becoming.
We decided to open our beekeeping company, representing the best companies in the sector, buying raw materials from our students, selling them alongside those produced by us! So in 1997, we founded our small company! Initially called: The Hive Beekeeping Products! In parallel, we also opened another small company, covering services, such as environmental recovery, landscaping, hydroponics, called Plante Verde.
Over the years, our company grew, as did our product line and the focus of our business. We moved our headquarters in 2003, now in the Fernão Velho neighborhood. We decided to reposition our brand, once again with the support of Sebrae consultants, as we had now developed differentiated products and a large part of our consumer audience were selected. Our brand was renamed “Apícola Fernão Velho”, taking the name of the neighborhood where our company’s headquarters were now located. A name that translated tradition, strength and a certain grandeur.
We continue our journey with great dedication to the initial objectives established and always seeking to improve our products and processes, with the best suppliers. In practice, we realized that our customers reproduced and referred to our company as the “Fernão Velho” beekeeping company, “Fernão Velho”. So due to the custom and habit of our customers (retailers and end consumers) and becoming a brand already recognized by the market, we adopted the new name, now “Fernão Velho”.
We have continued over these 26 years, working with a lot of love, a lot of responsibility in always offering the best and delighting our customers. We currently work with the honey line, the gourmet products line and the most recent and innovative, the nutraceuticals line.
Our small company will continue to fight, support others, preserve nature and especially love our beloved bees.
With affection, Mário Calheiros de Lima – President Partner
The cycles of nature have always been the basis of Fernão Velho’s history, they have always taught us from the beginning that good results only come with time, and we have to respect that. “Sow with patience and reap with wisdom” is our greatest motto. What made us enchanted by our activity for years was especially the fact that we work with something that produces wealth, without destroying anything. On the contrary, beekeeping is a socially fair, economically viable and environmentally correct activity.
We choose the best suppliers in our sector, we work with excellence in everything we do and we have continuous improvement as a daily premise for everyone who is part of Fernão Velho. Our entire line of products is completely natural, without preservatives or chemical additives. We work very hard, collectively and with love, as we learned with our little bees.
Our dream is to be a national and international reference for industries in the beekeeping sector. In particular, for producing a different raw material, red propolis from the mangroves of Alagoas. A product with so much nobility and that will still have a lot of contribution to people’s lives. We will have a bright future!
We decided to open our beekeeping company, representing the best companies in the sector, buying raw materials from our students, selling them alongside those produced by us! So in 1997, we founded our small company! Initially called: The Hive Beekeeping Products! In parallel, we also opened another small company, covering services, such as environmental recovery, landscaping, hydroponics, called Plante Verde.
The enchantment for these small insects was something very natural. As the years go by, we only learn more and more from them! Bees have a fair, egalitarian and very organized society. All individuals in the hive are there with a special function and everyone works hard for the greater good. It is a society with an average of 50 thousand inhabitants who live in constant harmony.
Their main function and the one that most admires us is that they are nature’s largest pollinators and have a high contribution to the perpetuation of human life and flora worldwide. Without bees, there is no life, there is no fauna and there is no flora. They are animals that are easy to manage and are very easy to raise, they are independent beings.
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Chácara Âncora, Nº 07, Vila, R. Goiabeiras – Fernão Velho,
57070-440. Maceió-AL